What a night!
Surrounded by glitz and glamour at the Buckinghamshire Business Awards, Woodrow was awarded the “Excellence in Customer Experience Award”.
“This business has demonstrated an exceptional, organisation-wide commitment to customer excellence. The team has embedded a culture of continuous improvement, ensuring that customer voices are not only heard but acted upon. Their entry stood out not only for what they do, but for how they do it – with heart, purpose, and a clear focus on delivering outstanding experiences for every visitor. ”
Held at the Aylesbury Waterside Theatre on the 15th October 2025, this celebrated outstanding achievements of Buckinghamshire’s businesses. We had the absolute privilege of being named a finalist among the best of the best, including the two other finalists in our category, ANT Telecommunications and Hub Care Support Ltd.
What were the judges looking for?
This category sought to recognise excellence in the customer experience, where customer experience is treated as a priority, where a positive customer service culture exists, and where customer journey improvements could be clearly demonstrated. The judges were looking for an organisation that “… planned and invested in a culture of positive customer service; policies and good practice protocols; how the organisation communicates with the customer; how effectively it deals with customer complaints; and evidence of an excellent customer experience through surveys, testimonials, and quotes“.
Asti, Head of Woodrow, reflected on the win: “I am truly humbled and grateful that this incredible team have been recognised for their efforts amongst the best of Buckinghamshire. Winning this award is a testament to their heart, passion and customer centric focus. Our people listen and react to our guests, make a point of remembering names, welcome everyone with a smile and go out of their way to ensure each individual feels valued. This is reflected in our current NPS feedback scores of 90, which have grown steadily over the past 12 months. I am incredibly proud of each and every one of them for their part in this. They truly deserve this recognition.”
Customer Centric Focus
We take immense pride in every aspect of our work. Off the back of the pandemic and an 18-month closure, we focussed our recovery strategy on elevated customer experiences, or “Operation Mint on the Pillow” as we affectionately call it. Our motivation has never been about attaining perfection – we know we don’t always get it right. But we strive to always do better, supporting each other to learn and grow, so in turn we can do better for our customers. High-quality customer experiences for us means being consistent and sustainable on our journey towards delivering excellence. We ask for and respond to feedback, pay attention to tiniest of details, and provide personalised experiences. Every single person matters, and from the very first touchpoint, we leave no stone unturned to ensure their experience with us is nothing short of outstanding.
Thank you!
A huge thank you to Buckinghamshire Business First and award category sponsors, Buckinghamshire Building Society, for recognising our team’s commitment to excellence in customer experience. What a proud moment it was to receive our award in front of the Buckinghamshire business community. And an even bigger thank you to our wonderful customers who support us, and who remind us every day why we do what we do, and why our work matters.
To find out more about the awards and other winners, do visit this page here.
